I am becoming increasingly concerned with the Real Fruit From Real People slogan adorning each additional bottle of Tree Top apple juice that I consume. The superior taste of Tree Top as compared to the store brand apple juice makes me wonder if I should be paying attention to the writing on the wall bottle. What does this slogan even mean?
According to the company responsible for this mistake, this “refreshed identity … reinforc[es] the Tree Top brand promise” (a real person in every sip?) and “connects with the underlying motivation of target consumers” (to disintegrate others in a large and powerful blender?). At last the truth comes out: Cannibals, not families with small children, are the target market for 100% juice drinks! 